Ashia’s Cheetah Center, situated a mere 45 minute drive from Cape Town in South Africa’s Western Cape, is the hub for the project’s substantial conservation initiatives. 

Founded in 2016 to help to prevent the further decline of the species, Ashia is successfully reintroducing carefully chosen cheetah to game reserves and national parks in southern Africa. The relatedness of isolated populations is an issue and preventing inbreeding by genetic supplementation and cheetah swapping is a promising way to effectively manage and maintain a population’s health and growth as well as the genetic and demographic integrity of the wild Cheetahs.

Genetic reinforcement, increase of the resident range of wild Cheetahs worldwide as well as urgent, impromptu cheetah rescue operations take place in coordination with the relevant local and international conservation authorities.

To ensure longevity of this project and in partnerships with relevant scientific bodies, Ashia is initiating, funding and coordinating applicable research projects in order to contribute significantly to the conservation and genetic integrity as well as the growth and range expansion of the cheetah population worldwide.