Ashia is an African name meaning ‘hope and life”. As such the name reflects perfectly the two sides of the project – giving hope for the future of the cheetah species through Ashia’s Reintroduction and Research Programs, and offering the best life to the animals in need of care at the Cheetah Center in Paarl.


Ashia’s Cheetah Center, situated a mere 45 minute drive from Cape Town in South Africa’s Western Cape, is the hub for the project’s substantial conservation initiatives. 

Founded in 2016 to help to prevent the further decline of the species, Ashia is successfully reintroducing carefully chosen cheetah to game reserves and national parks in southern Africa. The relatedness of isolated populations is an issue and preventing inbreeding by genetic supplementation and cheetah swapping is a promising way to effectively manage and maintain a population’s health and growth as well as the genetic and demographic integrity of the wild Cheetahs.

Genetic reinforcement, increase of the resident range of wild Cheetahs worldwide as well as urgent, impromptu cheetah rescue operations take place in coordination with the relevant local and international conservation authorities.

To ensure longevity of this project and in partnerships with relevant scientific bodies, Ashia is initiating, funding and coordinating applicable research projects in order to contribute significantly to the conservation and genetic integrity as well as the growth and range expansion of the cheetah population worldwide.

Ashia offers a limited number of volunteers, students & interns, working holiday guests and visitors many opportunities to learn more about the endangered status of the species and to support or actively contribute to the project’s conservation initiatives. 

Ashia does not support the cheetah petting industry or the keeping of releasable cheetah in captivity: All operations are fully funded by Chantal Rischard & Stephan Illenberger, the founders of Ashia.

A cheetah released into safe conservation.

Cheetah Conservation - 
Release & Reintroduction Program

Ashia offerings such as holiday work are available to explore the Cape.

Working Holidays with time
to Explore the Cape 

Ashia Cheetah Center Paarl Cape Town

Visitor Activities
at the Cheetah Centre

Two cheetahs lying down in the shade located at the safe nature reserve, Ashia.

Adoptions & Donations

Different volunteering programs are available at Ashia.

Volunteer Programs

Offers such as internships and research available at Ashia Conservation.

Internship & Research

  +27 (0) 72 956 3282  |   Email Us
NPO 208-285, PBO 930064486, Co. No. 2018/026304/08
Eben Farm 633, Sonstraal Road, 7646 Paarl, WC, South Africa
Tel.: +27 (72) 956-3282‬,,
Directors: CMM Rischard, SM Illenberger, M Smit, JP Phillips